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CEO - Sweden

One time of opportunity, make a change in the payment industry.

As CEO of Sweetpay, you will be responsible for our Swedish company and Nordic expansion with new and existing products. You will lead its innovative team and digital development.
That consisting of CTO and his team, data scientists which together will design, build and ship an amazing product experience – far better than anything else in payments. You are expected to have a deep understanding of our users and our business in order to prioritize work and make informed decisions.


How you are

This role is ideal for someone who has the right mix of leadership, passion, energy and experience to build a new digital business in the financial services sector. The ideal candidate is business and tech savvy, has an entrepreneurial spirit and innovative nature, and a vast network in the financial services industry and startup ecosystem.

The CEO will have primary responsibility for leading company operations, the overall growth strategy, organizational leadership, financial and organizational management, external and internal communications. He/she will also be responsible for the development and management of advisor and investor relationships.

The CEO will also be responsible for providing the short term and long term company vision as well as the development of the sales and marketing strategy. He/she will also be responsible to achieve fundraising and revenue objectives.

The ideal candidate will have been successful in startup companies (or will have learned from previous failures) or years of experience from a leading position on a bank focused on the wants and needs of consumers in the financial services industry.

In addition to being the face, voice and spirit of the company, the candidate must demonstrate a track record in financial services and technology.


What you´ll do


  • Leadership and reporting.
  • Strategy & Planning together with owner.
  • Create an appropriate user acquisition strategy 
  • Develop and lead execution of product development, marketing and customer service
  • Establish strategic partnerships with other companies to reach the ambitious user growth target.
  • Create an appropriate short/long term vision together with owners.
  • Provide vision and leadership that attracts follower.
  • Public relations, including evangelising technology entrepreneurship through public speaking, digital media, and representing the startup sector.
  • Motivate a high performance, innovative and results-driven organization
  • Develop short/long term company and product roadmap.
  • Establish and implement short and long term goals, objectives, policies, and operating procedures.
  • Build and motivate a world-class product, marketing and customer service team.
  • Responsible for all elements of HR, employee compensation plans, and benefits.
  • Develop a financial plan for the organization
  • Sales online, follow-up of ROI.

    You will have support from the current CEO, who will focus on our European expansion.

Who you are

University degree, preferably MBA in the field of business administration and finance.

Oversee operating plan, budget, cash flow, and company finances.

Create and revise all content while building a world-class content development team.

Establish strategic partnerships with other companies in order to reach the ambitious user growth targets

Build and lead an effective and cohesive executive management team to include all company employees, while establishing a basic personnel policy, initiating and monitoring policies relating to personnel actions and training and professional development programs.

Ensure company objectives and standards of performance are not only understood but owned by management and employees.

Ensure company and its businesses comply with all applicable legal and regulatory requirements and, where appropriate, best practices.

Establish, achieve, and report on financials and milestones to investors.

Prior experience in sales and/or leadership efforts in a startup company preferably with a background in financial services.

Excellent leadership, negotiation, management, problem solving, and interpersonal skills.

Ability to work strategically, but also hands-on problem solving.

Exceptional oral and written communication skills in English.

Track record of building innovative, creative, and collaborative teams.

Strong desire to lead from a strategic and tactical perspective in all aspects of day to day company operations.

Extensive experience in fund raising and investor relationships.


This is your chance to work for a meaningful an interesting company that encourages personal development and celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.



How to learn more and apply

If you have any questions regarding the position you are welcome to contact John Grundström at john@sweetpay.com, founder. For questions regarding the recruitment process, please contact Daniel Jovic at daniel@sweetpay.com

Apply for this job

Or, know someone who would be a perfect fit? Let them know!

Why work with us?

At Sweetpay you get to work with a fantastic and international team in beautiful offices in Malta, Zagreb, Santiago or our head office in Stockholm.

  • Flexibility

    Our team is spread out across Europe and Chile, but we all get together in one place: Slack.

  • International Opportunities

    Malta, Zagreb, Santiago or Stockholm? Your call.

  • Stay well, stay Sweet!

    We like to workout together, such as workout at the gym, Meditation and Yoga. During the week we have "Swedish fika" to enjoy together.

  • Social activities

    We celebrate the traditional holidays and our coworker birthdays, but also the more quirky and untraditional ones. Of course, we also like to invite our family and friends to the office to celebrate with us!

Workplace & Culture

We're a great bunch of people made up of experienced developers and interaction designers, ping pong players to brilliant surfers. We all want to learn and develop while building a great company.

We build with vision and validate with user feedback because we believe it’s the best way to make things people really love. We also love fika with bulle:)

Already working at Sweetpay?

Let’s recruit together and find your next colleague.


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